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About

 About Jiu Zhen Nan

Founded in 1890, we have been devoted to handcraftingluxury Han Pastry for over 130

years. While we beganas a humble one-store bakery, today Jiu Zhen Nan has become 

ahousehold name across Taiwan, associated with celebrating life’s mostmeaningful 

moments.

Rich Flavor. Rich Tradition.

Steeped in Taiwanese tradition, our beloved cakes andpastries are packed with fresh and

flavorful ingredients, which over the centuriesrepresented wealth and wellness, making 

these gourmet delicacies the customarygift for all occasions. It is for this reason we take

the utmost care whenhand-making each and every one of our delectable cakes and 

pastries, as werecognize their leading role in traditional Taiwanese etiquette.


The Tao of Gifting

Giving Han Pastry as gift plays a vital role in Taiwanese tradition. Sharingthese 

time-honored cakes is anecessity when celebrating annual festivals, such as Lunar New 

Year andMid-Autumn Festival, and when marking momentous milestones in people’s lives, 

such as births, birthdays, and weddings.

When offered to friends and loved ones, HanPastry has a longtradition of representing the 

precious relationships between those who givethe cakes as thoughtful presents, and those 

who joyfully receive them. That’swhy Taiwanese consider a carefully chosen pastry as an 

eloquent expression ofrespect, love, gratitude, and joy, all in one bite.

At Jiu Zhen Nan, we believe in the Tao of Gifting,in upholding this rich cultural heritage, and 

in sharing this tradition withfriends around the world.