About Jiu Zhen Nan
Founded in 1890, we have been devoted to handcraftingluxury Han Pastry for over 130
years. While we beganas a humble one-store bakery, today Jiu Zhen Nan has become
ahousehold name across Taiwan, associated with celebrating life’s mostmeaningful
Steeped in Taiwanese tradition, our beloved cakes andpastries are packed with fresh and
flavorful ingredients, which over the centuriesrepresented wealth and wellness, making
these gourmet delicacies the customarygift for all occasions. It is for this reason we take
the utmost care whenhand-making each and every one of our delectable cakes and
pastries, as werecognize their leading role in traditional Taiwanese etiquette.
The Tao of Gifting
Giving Han Pastry as a gift plays a vital role in Taiwanese tradition. Sharingthese
time-honored cakes is anecessity when celebrating annual festivals, such as Lunar New
Year andMid-Autumn Festival, and when marking momentous milestones in people’s lives,
such as births, birthdays, and weddings.
When offered to friends and loved ones, HanPastry has a longtradition of representing the
precious relationships between those who givethe cakes as thoughtful presents, and those
who joyfully receive them. That’swhy Taiwanese consider a carefully chosen pastry as an
eloquent expression ofrespect, love, gratitude, and joy, all in one bite.
At Jiu Zhen Nan, we believe in the Tao of Gifting,in upholding this rich cultural heritage, and
in sharing this tradition withfriends around the world.