Rich Flavor Rich Tradition
More than a century ago, when Jiu Zhen Nan was still known as the "Zhen Nan Pastry Shop," we never imagined becoming a centennial brand witnessing the passage of time; we simply, purely wanted to make every piece of pastry well. Because we know that a "pastry" is never just a dessert—it embodies a bride’s anticipation for her future, a family’s longing during mid-autumn reunions, and the sacred celebration of new life. In a past of material scarcity, it was the most precious existence. "Pastry" has always been a symbol of joy and fulfillment. Therefore, we never dare to be remiss, crafting every pastry by hand with an attitude of gratitude and reverence.
Brand Vision
Behind traditional Han pastry lies a cultural spirit of gifting that can be deeply felt without words, and this is precisely where Jiu Zhen Nan’s passion and belonging reside. Upholding the warmth of traditional baking, we embrace a more humble heart and modern refinement to present our customers with the most sincere flavors. Our goal is for every Jiu Zhen Nan gift to touch the hearts of both the giver and the receiver. Furthermore, we aspire to promote the flavors of Taiwan and its local characteristics to the world. A "pastry" is never just a dessert—it embodies a bride’s anticipation for her future, a family’s longing during mid-autumn reunions, and the sacred celebration of new life.
Brand Mission
It is our endless mission to continuously pass down the spiritual values carried by Han pastry—including aesthetics, emotion, and a sense of ritual—and weave them into the daily lives of every generation. Guided by our reverence for this cultural spirit, we established the "Han Pastry Cultural Museum," promoted festival ritual activities, and published specialized Han pastry cookbooks, centennial culinary culture picture books, and brand exhibitions. Through hands-on pastry-making workshops, we share the joy of baking, preserve the cultural memory of the Taiwanese people, and inspire more friends both at home and abroad. We embody Taiwan’s hospitable, thoughtful passion for gifting, leading a lifestyle that appreciates the true meaning of a gift.
Brand Culture
We foster a deep respect for "propriety and courtesy" from within our internal culture, treating colleagues, external partners, and customers alike with utmost politeness and respect. We cherish the sense of ritual in life and mindfully cultivate every relationship. Jiu Zhen Nan is a community with a profound interest in history and culture. We will never stop exploring the meaning of traditional values, studying how they can evolve and transform into contemporary expressions, and sharing this spirit with every consumer we touch, thereby realizing the brand's added value.
